Growth Marketing

Definitions

1. Marketing focused on measurable experimentation and conversion improvement across the full customer lifecycle, not just brand awareness. Growth marketing usually combines creative work with analytics, channel testing, and funnel optimization.

   In plain English: Marketing aimed at measurable user and revenue growth across the funnel.

   Example: "Growth marketing improved activation more than top-of-funnel spend did."

Related Terms

• Conversion Rate
• Customer Acquisition
• Demand Generation
• Event-Driven Growth
• Hockeystick
• Lean Methodology
• Multivariate Testing
• Affiliate Marketing
• App Store Optimization
• Co-Marketing
• Opt-In
• Paid Acquisition
• Referral Program
• User Acquisition