App Store Optimization

Definitions

1. The practice of improving an app's visibility and conversion in app stores through keywords, screenshots, ratings, descriptions, and related listing factors. It is the mobile equivalent of search optimization for distribution channels.

   In plain English: Improving how an app appears and gets chosen inside an app store.

   Example: "They improved downloads with app store optimization before increasing paid acquisition."

Related Terms

• Conversion Rate
• Cost Per Acquisition
• Customer Acquisition
• Demand Generation
• Event-Driven Growth
• Growth Marketing
• Affiliate Marketing
• Co-Marketing