Co-Marketing

Definitions

1. A joint marketing effort between companies, such as webinars, content, events, or announcements, meant to share audience reach and credibility. It is most effective when the customer overlap is real.

   In plain English: Marketing done together with another company.

   Example: "The integration launch included a co-marketing campaign with both mailing lists."

Related Terms

• Conversion Rate
• Customer Acquisition
• Event-Driven Growth
• Growth Marketing
• Affiliate Marketing
• App Store Optimization
• Business Development
• Opt-In
• Paid Acquisition
• Partner Program
• Referral Program
• User Acquisition