Business Development

Definitions

1. The function focused on forming partnerships, strategic relationships, distribution channels, and other growth opportunities beyond direct product selling. Good business development creates leverage through relationships, not just meetings.

   In plain English: Work aimed at growing the business through partnerships and strategic deals.

   Example: "Business development opened the reseller channel that unlocked the new market."

Related Terms

• Customer Acquisition
• Indirect Sales
• Channel Partner
• Channel Sales
• Co-Marketing
• Co-Selling
• Partner Channel
• Partner Program
• Sales Led Growth