Partner Program

Definitions

1. A formal structure defining how external partners work with the company, including incentives, certifications, support, and commercial terms. Good partner programs create repeatability instead of one-off relationship chaos.

   In plain English: A formal program for how outside partners work with the company.

   Example: "The partner program added tiers and incentives so resellers had a reason to invest in training."

Related Terms

• Indirect Sales
• Marketing Mix
• Business Development
• Co-Marketing
• Paid Acquisition
• Paid Media
• Reseller
• Strategic Partnership