Paid Media

Definitions

1. Marketing exposure purchased through advertising channels such as search, social, display, video, or sponsored placements. Paid media is useful when targeting is strong and unit economics are clear.

   In plain English: Advertising channels you pay for directly.

   Example: "The company cut paid media after CAC rose above what the product could support."

Related Terms

• Content Marketing
• Conversion Rate
• Cost Per Click
• Cost Per Mille
• CPC
• Marketing Mix
• Ad Tech
• Paid Acquisition
• Partner Program
• Performance Marketing