Cost Per Mille

Definitions

1. The cost of one thousand ad impressions, with 'mille' meaning thousand. CPM is used to price and compare awareness-focused advertising inventory.

   In plain English: The cost of showing an ad one thousand times.

   Example: "Video inventory had a high cost per mille, but it reached the right audience."

Related Terms

• Cost Per Click
• CPC
• CPM
• Eyeball Metric
• Intent Data
• Marketing Qualified Lead
• Paid Media
• Performance Marketing
• Sizzle Reel