Performance Marketing

Definitions

1. Marketing focused on measurable outcomes such as clicks, leads, purchases, or signups rather than broad brand awareness alone. It usually involves continuous optimization of channels, creative, and conversion paths.

   In plain English: Marketing optimized around measurable results like leads or purchases.

   Example: "Performance marketing worked until CAC rose faster than lifetime value."

Related Terms

• Growth Hacking
• Cost Per Acquisition
• Cost Per Click
• Cost Per Lead
• Cost Per Mille
• CPA
• CPC
• Paid Media