Cost Per Lead

Definitions

1. The average cost of generating one lead through a campaign or channel, usually before that lead becomes a qualified opportunity or customer. Teams use it to compare acquisition efficiency across channels.

   In plain English: How much it costs to generate one lead.

   Example: "Webinars had a higher cost per lead than search, but the leads were much stronger."

Related Terms

• Growth Hacking
• Cost Per Acquisition
• Cost Per Click
• CPA
• CPC
• CPL
• Customer Segmentation
• Earned Media
• Marketing Automation
• Affiliate Marketing
• Performance Marketing