CPA

Definitions

1. Usually shorthand for cost per acquisition in growth contexts, though it can also mean certified public accountant in finance contexts. In startup metrics discussion, the acquisition meaning is usually intended.

   In plain English: Usually the cost to acquire one customer or user.

   Example: "CPA improved after they fixed the landing-page messaging mismatch."

Related Terms

• Acqui-hire
• Cost Per Acquisition
• Cost Per Click
• Cost Per Lead
• CPC
• CPL
• Marketing Automation
• Marketing Channel
• Affiliate Marketing
• Performance Marketing
• Top of Funnel