Marketing Automation

Definitions

1. Software and workflows that automate campaign execution, lead nurture, segmentation, scoring, and messaging based on user behavior and rules. Marketing automation scales programs, but poor setup can also scale noise.

   In plain English: Tools that automate parts of marketing and lead follow-up.

   Example: "Marketing automation handled the nurture tracks once webinar leads hit the CRM."

Related Terms

• Growth Hacking
• Cost Per Acquisition
• Cost Per Click
• Cost Per Lead
• CPA
• CPC
• CPL
• Customer Segmentation