CPL

Definitions

1. Short for cost per lead, measuring the average acquisition cost of generating a lead. Teams track CPL to compare events, content, paid ads, and outbound campaigns.

   In plain English: A shorthand for how much it costs to get one lead.

   Example: "The event looked expensive until they calculated CPL and saw the pipeline quality."

Related Terms

• Growth Hacking
• Cost Per Acquisition
• Cost Per Click
• Cost Per Lead
• CPA
• CPC
• Customer Segmentation
• Marketing Automation
• Affiliate Marketing