Referral Program

Definitions

1. A structured system that encourages existing users or customers to refer others, usually with incentives, credits, or rewards. Referral programs work best when product value is already strong enough that users want to share naturally.

   In plain English: A formal program that encourages people to refer new customers.

   Example: "The referral program only took off after the onboarding flow stopped losing half the invited users."

Related Terms

• Conversion Rate
• Customer Acquisition
• Growth Marketing
• Affiliate Marketing
• Co-Marketing
• Opt-In
• Paid Acquisition
• User Acquisition