User Acquisition

Definitions

1. The process of getting new users into the product through marketing, referrals, partnerships, or product-led loops. User acquisition quality matters because low-intent users can inflate vanity metrics without improving the business.

   In plain English: The process of getting new users to sign up or start using the product.

   Example: "Paid user acquisition looked cheap until retention data showed most of those users never stuck."

Related Terms

• Conversion Rate
• Customer Acquisition
• Engagement
• Growth Marketing
• Affiliate Marketing
• Co-Marketing
• Opt-In
• Paid Acquisition
• Product Adoption
• Referral Program
• User Base