Customers Glossary

Browse 21 customers terms defined in plain English, from the cultural dictionary of computing.

21 Customers Terms

Anchor Tenant
A large foundational customer whose adoption helps justify a market, product direction, or ecosystem and can attract others. The term is borrowed from retail...
Buyer Persona
A semi-fictional profile representing a target buyer's role, goals, pain points, and buying behavior, used to guide messaging and go-to-market strategy. Good...
CLV
Customer lifetime value, an estimate of the total value a customer generates over the duration of the relationship, often net of churn and margin assumptions....
Customer Advisory Board
A selected group of customers who meet with the company regularly to provide feedback on roadmap, positioning, and market needs. Strong customer advisory...
Customer Obsession
A cultural principle that emphasizes understanding and prioritizing customer needs very deeply, sometimes as the highest organizing value in product and...
Customer Segmentation
Dividing customers into groups based on shared traits such as industry, size, behavior, use case, or willingness to pay. Segmentation helps companies tailor...
ICP
Short for ideal customer profile, the specific type of customer most likely to get strong value from the product and buy efficiently. A clear ICP helps focus...
Ideal Customer Profile
The detailed description of the customer type most likely to buy successfully, retain, and expand based on fit, economics, and urgency. It is more precise than...
Install Base
The set of customers or deployed instances currently using a company's product. A large install base can support renewals, upsells, and ecosystem leverage even...
Lifetime Revenue
The total revenue generated by a customer or cohort across the entire relationship. It is related to lifetime value but typically focuses on topline revenue...
Logo Churn
The rate at which customer accounts or logos are lost over time, regardless of how much revenue each account represented. It differs from revenue churn, which...
LTV
Short for lifetime value, the estimated total value a customer produces over the duration of the relationship. LTV is often paired with CAC to judge whether a...
Market Validation
Evidence that a real market wants the product enough to adopt, pay, or materially engage with it. Market validation is stronger when it comes from behavior...
New Logo
A newly won customer account, especially in B2B sales where company logos stand in for account names and references. Teams distinguish new-logo growth from...
Prospect
A potential customer who may be a fit for the product but has not yet become a qualified opportunity or paying account. Prospect quality matters because...
Quarterly Business Review
A recurring structured review, usually held each quarter, to discuss business results, goals, progress, and next steps with customers or internal teams. In...
Referral
A prospect, customer, or opportunity introduced by an existing user, partner, investor, or other trusted source. Referral-driven growth tends to convert well...
Retention Rate
The percentage of users or customers who remain active or paying over a specified period. Retention rate is one of the clearest indicators of product quality...
Service Agreement
A contract defining the services to be provided, responsibilities of each party, and the commercial and legal terms of the relationship. Startups use service...
Use Case
A specific real-world problem or workflow in which a product is used to accomplish something valuable. Clear use cases help startups sharpen messaging and...
User Persona
A representative profile of a target user built from patterns in needs, goals, constraints, and behavior. User personas help teams design and communicate with...

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