Expansion Glossary

Browse 9 expansion terms defined in plain English, from the cultural dictionary of computing.

9 Expansion Terms

Cross-Sell
To sell additional related products or features to an existing customer beyond their initial purchase. Cross-selling is a common expansion strategy in...
Franchise Model
A model where independent operators run local businesses using a common brand, system, and rules in exchange for fees or revenue share. Startup discussions use...
Growth Capital
Capital raised specifically to accelerate expansion rather than merely survive, often used for hiring, new markets, product scale, or acquisitions. It usually...
Growth Equity
Investment in relatively mature private companies with meaningful revenue and growth, typically later than venture capital but earlier than full buyout...
Install Base
The set of customers or deployed instances currently using a company's product. A large install base can support renewals, upsells, and ecosystem leverage even...
Market Development
Growth by entering new markets or customer segments with an existing product rather than inventing a new product entirely. It is one of the classic paths in...
Multi-Product
Describing a company with more than one major product line or offering rather than a single-core-product strategy. Going multi-product changes pricing, sales...
Negative Churn
A situation where expansion revenue from existing customers exceeds the revenue lost from churn and contraction, causing recurring revenue from a cohort to...
Upsell
To sell a customer a higher-priced version, larger package, or more capable offering than what they currently use. Upselling works best when it reflects added...

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