Prospecting Glossary
Browse 9 prospecting terms defined in plain English, from the cultural dictionary of computing.
9 Prospecting Terms
- Cold Call
- An unsolicited sales call made to a prospective customer with no prior relationship or warm introduction. Cold calling is harder than inbound selling but still...
- Cold Email
- An unsolicited email sent to a potential customer, investor, partner, or candidate without a prior relationship. The quality of targeting and relevance matters...
- Discovery Call
- An early sales conversation used to understand a prospect's needs, problems, budget, urgency, and fit before deeper solutioning or demos. Good discovery calls...
- Intent Signal
- A specific indicator that a prospect may be entering a buying process, such as content downloads, job postings, website behavior, or partner alerts. Individual...
- Lead Qualification
- The process of determining whether a lead is a real fit based on criteria such as need, budget, authority, timing, and problem urgency. Good qualification...
- Outbound Sales
- A sales motion where the company proactively reaches out to prospective customers instead of waiting for inbound interest. Outbound sales depends heavily on...
- Qualified Lead
- A prospective customer judged likely enough to become a real opportunity based on fit, interest, timing, or need. Qualification standards vary widely, which is...
- Sales Development
- The part of the sales organization focused on generating and qualifying early pipeline through outreach, follow-up, and account research. Sales development...
- SDR
- Short for sales development representative, the role focused on outbound prospecting, qualification, and early pipeline creation. SDR performance often...
Related Topics
- Sales (9 terms in common)
- Pipeline (3 terms in common)
- Outbound (2 terms in common)
- Roles (1 terms in common)
- Go To Market (1 terms in common)
- Signals (1 terms in common)
- Qualification (1 terms in common)