Qualification Glossary

Browse 3 qualification terms defined in plain English, from the cultural dictionary of computing.

3 Qualification Terms

Discovery Call: An early sales conversation used to understand a prospect's needs, problems, budget, urgency, and fit before deeper solutioning or demos. Good discovery calls...
Sales Qualified Lead: A lead that sales has reviewed and judged ready enough to enter active pursuit as a real opportunity. SQL criteria usually sit downstream of marketing...
SQL Lead: A lead that has been qualified by sales and is considered ready for active pursuit as a real opportunity, effectively another way of saying sales qualified...