Outbound Glossary

Browse 4 outbound terms defined in plain English, from the cultural dictionary of computing.

4 Outbound Terms

Cold Call: An unsolicited sales call made to a prospective customer with no prior relationship or warm introduction. Cold calling is harder than inbound selling but still...
Cold Email: An unsolicited email sent to a potential customer, investor, partner, or candidate without a prior relationship. The quality of targeting and relevance matters...
Cold Outreach: Direct contact initiated without an existing relationship, usually for sales, hiring, partnerships, or fundraising. Effective cold outreach depends on...
Prospecting: The work of identifying, researching, and reaching out to potential customers to create pipeline. Prospecting is one of the earliest and least glamorous but...