Channels Glossary

Browse 9 channels terms defined in plain English, from the cultural dictionary of computing.

9 Channels Terms

Bounded Channel
A channel with a fixed capacity limit, so sending eventually blocks or fails once the buffer is full until receivers catch up. Bounded channels are useful...
Communication Channel
A path or abstraction through which data, signals, or messages move between parts of a program or between systems. In software design, communication channels...
Indirect Sales
A sales model where products are sold through partners, resellers, distributors, or other intermediaries rather than directly by the vendor. Indirect sales can...
Marketing Mix
The combination of channels, tactics, messaging, pricing, and promotional approaches a company uses to drive demand. Adjusting the marketing mix is how teams...
Omnichannel
Describing a customer experience designed to work consistently across multiple channels such as web, mobile, retail, support, and email. True omnichannel...
Paid Acquisition
Customer acquisition driven by paid channels such as ads, sponsorships, or promoted placements rather than organic or referral growth. Paid acquisition works...
Paid Media
Marketing exposure purchased through advertising channels such as search, social, display, video, or sponsored placements. Paid media is useful when targeting...
Partner Program
A formal structure defining how external partners work with the company, including incentives, certifications, support, and commercial terms. Good partner...
Reseller
A partner that buys or represents a product and sells it onward to customers, often adding local reach, support, or services. Resellers can accelerate...

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