Partnerships Glossary

Browse 15 partnerships terms defined in plain English, from the cultural dictionary of computing.

15 Partnerships Terms

Business Development
The function focused on forming partnerships, strategic relationships, distribution channels, and other growth opportunities beyond direct product selling....
Channel Partner
An external company that helps sell, implement, distribute, or support a product as part of the vendor's go-to-market strategy. Channel partners can expand...
Channel Sales
A sales model where products are sold through intermediaries such as resellers, distributors, or implementation partners rather than only through a direct...
Co-Marketing
A joint marketing effort between companies, such as webinars, content, events, or announcements, meant to share audience reach and credibility. It is most...
Corporate Development
The function that handles strategic transactions such as acquisitions, investments, divestitures, and sometimes major partnerships. In larger startups,...
Co-Selling
A sales motion where two companies coordinate on the same customer opportunity because their offerings complement each other. It often involves partner reps,...
Indirect Sales
A sales model where products are sold through partners, resellers, distributors, or other intermediaries rather than directly by the vendor. Indirect sales can...
Joint Venture
A business arrangement where two or more parties create a shared entity or commercial structure to pursue a specific opportunity together. Joint ventures are...
MOU
Short for memorandum of understanding, a document describing broad intentions or terms between parties before a full contract is finalized. An MOU can be...
Partner Channel
A route to market that depends on external partners such as resellers, integrators, or strategic platforms to reach customers. Building a partner channel takes...
Partner Ecosystem
The network of integrators, vendors, consultants, resellers, and platform relationships around a company that extends distribution and product usefulness....
Partner Program
A formal structure defining how external partners work with the company, including incentives, certifications, support, and commercial terms. Good partner...
Secondment
A temporary assignment where an employee is placed into another team, partner organization, or function for a defined period. In startup and corporate...
Strategic Partnership
A partnership intended to create meaningful long-term strategic value, such as distribution, data access, joint selling, or ecosystem positioning, rather than...
Value Add
The practical benefit provided beyond the core transaction, such as expertise, introductions, support, or extra capability. In startup conversations, 'value...

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