Commerce Glossary

Browse 7 commerce terms defined in plain English, from the cultural dictionary of computing.

7 Commerce Terms

GMV
Gross merchandise value or volume, the total value of goods or transactions flowing through a marketplace or commerce platform before take rate and refunds are...
Gross Merchandise Volume
The total value of goods or transactions sold through a marketplace or commerce platform before refunds, discounts, and take-rate adjustments as defined by the...
Marketplace Model
A business model centered on facilitating transactions between two or more parties rather than owning all supply directly. The hardest part is usually...
Omnichannel
Describing a customer experience designed to work consistently across multiple channels such as web, mobile, retail, support, and email. True omnichannel...
Point of Sale
The place and system where a transaction is completed, whether in-store, on a device, or through modern checkout software. Point-of-sale systems often combine...
Repeat Purchase
An additional purchase made by an existing customer after the initial transaction. Repeat purchase behavior is a strong signal of satisfaction and business...
Wholesale
Describing sales made in bulk to retailers, distributors, or other businesses rather than directly to end consumers. For consumer brands, wholesale expands...

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