Advertising Glossary

Browse 8 advertising terms defined in plain English, from the cultural dictionary of computing.

8 Advertising Terms

Ad Tech: The ecosystem of software, infrastructure, and data systems used to buy, sell, target, measure, and optimize digital advertising. It includes exchanges,...
Cost Per Click: The price paid for each click in a digital advertising campaign. CPC is one of the most common metrics for evaluating paid traffic efficiency.
Cost Per Mille: The cost of one thousand ad impressions, with 'mille' meaning thousand. CPM is used to price and compare awareness-focused advertising inventory.
CPC: Short for cost per click, the amount paid for each click in an advertising campaign. It is often analyzed alongside conversion rate to judge paid-channel...
CPM: Short for cost per mille, the cost of one thousand ad impressions. It is a standard metric in brand and awareness advertising.
Malvertising: The use of online advertising infrastructure to distribute malicious content, redirect users, or load exploit or scam pages through ad networks and placements....
Paid Media: Marketing exposure purchased through advertising channels such as search, social, display, video, or sponsored placements. Paid media is useful when targeting...
Performance Marketing: Marketing focused on measurable outcomes such as clicks, leads, purchases, or signups rather than broad brand awareness alone. It usually involves continuous...