Engagement Glossary
Browse 11 engagement terms defined in plain English, from the cultural dictionary of computing.
11 Engagement Terms
- Active Users
- Users who meet a defined activity threshold within a given time window, such as daily active users or monthly active users. The exact definition varies by...
- DAU
- Daily active users, a metric counting users who meet a product's activity threshold on a given day. DAU is useful only when the definition of 'active' actually...
- MAU
- Monthly active users, the count of users who meet a defined activity threshold in a 30-day period. MAU is useful for measuring breadth of active usage, though...
- Monthly Active Users
- The number of users who meet a defined activity threshold within a monthly period. Monthly active users is often the long-form expression behind the acronym...
- Power User
- A highly engaged user who uses advanced features frequently and often pushes the product harder than typical customers do. Power users can be valuable for...
- Push Notification
- A message sent from a server to a user's device that appears even when the app isn't open. Delivered via APNs (Apple Push Notification service) on iOS and FCM...
- ratio
- On social media, when a reply or quote-tweet receives significantly more likes than the original post, indicating widespread disagreement with the original....
- Stickiness
- The tendency of a product to keep users coming back and incorporating it into regular behavior. Stickiness is often visible in frequency, retention, and how...
- User Engagement
- The depth, frequency, and quality of how users interact with a product over time. Strong user engagement usually signals that the product is becoming part of a...
- WAU
- Weekly active users, the count of users who meet a defined activity threshold within a seven-day period. WAU is useful for products whose natural usage rhythm...
- Weekly Active Users
- The number of users who meet an activity threshold within a weekly period. Weekly active users is the long-form expression behind the acronym WAU.