B2B Glossary

Browse 13 b2b terms defined in plain English, from the cultural dictionary of computing.

13 B2B Terms

B2B SaaS
Subscription software sold to businesses, usually with recurring revenue, account-based sales, and ongoing support or expansion opportunities. It is one of the...
Dev Tool Startup
A startup whose product is primarily for developers, engineering teams, or technical workflows, such as CI, observability, infrastructure, or coding tools....
Enterprise
Referring to large organizations, their buying processes, and the products or sales motions designed to serve them. Enterprise software usually involves...
Enterprise Customer
A large organizational buyer, typically with formal procurement, security review, legal negotiation, and multi-team deployment complexity. Enterprise customers...
Enterprise Sales
A sales motion focused on winning large organizational accounts through longer cycles, relationship building, stakeholder management, and negotiated deals. It...
Industry Vertical
A specific industry segment such as healthcare, retail, logistics, or legal services used to define product focus and go-to-market specialization. Vertical...
Mid-Market
Referring to companies that sit between small businesses and large enterprises in size, complexity, and buying process. Mid-market customers often need more...
Request for Proposal
A formal document issued by a buyer inviting vendors to respond to specified requirements, pricing, and implementation details. RFPs are common in enterprise...
Sales Cycle
The time and stages required to move a prospect from first contact to closed deal. Sales cycle length shapes hiring plans, cash forecasting, and which market...
Sales Engineer
A technical specialist who supports the sales process by handling demos, integrations, solution design, and buyer technical concerns. In complex B2B products,...
Technical Sale
A sale in which technical fit, architecture, implementation detail, and product capability matter heavily in the buying decision. Technical sales usually...
Vertical Market
A market defined by a specific industry or niche rather than by a broad functional need across many sectors. Vertical markets often reward domain expertise and...
Vertical SaaS
Software built for a specific industry segment rather than for broad horizontal use cases across many sectors. Vertical SaaS products often achieve stronger...

Related Topics