Funnels Glossary

Browse 7 funnels terms defined in plain English, from the cultural dictionary of computing.

7 Funnels Terms

Activation Rate: The percentage of new users or accounts that complete the key actions defining successful activation, such as finishing onboarding or reaching first value. It...
Conversion Funnel: The sequence of stages users move through from awareness to signup, purchase, or another desired action, with drop-off measured at each step. Funnel analysis...
Drop Rate: The percentage of users or prospects who leave a process, funnel, or stage without completing the next intended action. It is often used to identify friction...
Friction: Any obstacle, delay, confusion, or extra effort that slows users or buyers from taking the next desired action. In product and growth work, removing friction...
Marketing Funnel: The sequence of marketing stages from awareness through interest, consideration, and conversion, used to understand where prospects enter and drop off. It is...
Sales Funnel: The staged path by which prospects move from awareness or qualification toward closed business, typically narrowing at each step. Sales funnel analysis helps...
Top of Funnel: The earliest stages of awareness and lead generation where people first enter the acquisition funnel. Top-of-funnel strength matters only if downstream...