Conversion Glossary

Browse 10 conversion terms defined in plain English, from the cultural dictionary of computing.

10 Conversion Terms

Drop Rate
The percentage of users or prospects who leave a process, funnel, or stage without completing the next intended action. It is often used to identify friction...
funnel
Funnel is a model used in product analytics and marketing that visualizes the stages users pass through from initial awareness to a desired action like making...
Funnel Metric
A metric tied to a specific stage or transition within a user or sales funnel, such as click-through, signup completion, qualified-opportunity rate, or...
Landing Page
A focused web page designed to convert visitors toward a specific action such as signup, demo request, or purchase. Landing pages are often optimized for a...
Marketing Funnel
The sequence of marketing stages from awareness through interest, consideration, and conversion, used to understand where prospects enter and drop off. It is...
Price Point
A specific price level at which a product is offered, often discussed in terms of customer psychology, competitiveness, and conversion behavior. Small changes...
Pricing Page
The most scrutinized page on a SaaS website — where potential customers evaluate plans, compare features, and decide whether to buy. Best practices: 3-4 tiers,...
Social Proof
Evidence that other people or organizations already trust and use a product, such as customer logos, testimonials, reviews, or case studies. Social proof...
Trial Conversion
The rate at which users who start a free trial become paying customers. Improving trial conversion often requires aligning onboarding, activation, and pricing...
Type Cast
An explicit runtime operation that converts a value from one type to another, potentially changing its underlying representation — such as `(int)3.14` in C...

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