Acquisition Glossary
Browse 6 acquisition terms defined in plain English, from the cultural dictionary of computing.
6 Acquisition Terms
- Acqui-hire
- Acqui-hire (also spelled acquihire or acq-hire) is an acquisition strategy in the technology industry where a company purchases another company primarily to...
- CPA
- Usually shorthand for cost per acquisition in growth contexts, though it can also mean certified public accountant in finance contexts. In startup metrics...
- Loss Leader
- A product or offer priced at little or no profit, or even at a loss, to attract customers who will later buy more profitable offerings. The tactic works only...
- Marketing Channel
- A route through which a company reaches potential customers, such as search, email, social, events, partners, or paid media. Channel strategy often determines...
- Organic Growth
- Growth that comes from the company's own product, brand, word of mouth, and repeatable internal efforts rather than acquisitions or artificial boosts. Organic...
- Top of Funnel
- The earliest stages of awareness and lead generation where people first enter the acquisition funnel. Top-of-funnel strength matters only if downstream...
Related Topics
- Marketing (3 terms in common)
- Strategy (2 terms in common)
- Funnels (1 terms in common)
- Distribution (1 terms in common)
- Exit (1 terms in common)
- Pricing (1 terms in common)
- Growth (1 terms in common)
- Performance (1 terms in common)
- Talent (1 terms in common)