Market Fit

Noun · Startup & VC

Definitions

  1. The degree to which a product meaningfully satisfies demand in a real market segment. Founders often use the phrase more loosely than product-market fit, but the core question is still whether the market actually pulls the product.

    In plain English: How well a product actually matches what a market wants or needs.

    Example: "The product had technical novelty, but market fit was still weak because the buyer urgency was low."

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