Core Competency

Definitions

1. A capability the company is unusually good at and can leverage for advantage, such as distribution, technical depth, domain expertise, or operational execution. Strategy often fails when companies confuse adjacent skills with core competency.

   In plain English: A thing the company is especially good at compared with others.

   Example: "Their real core competency was distribution, not model research."

Related Terms

• Freemium
• Competitive Analysis
• Competitive Landscape
• Digital Transformation
• Disruption
• Distribution Strategy
• Double Down
• Exit Strategy
• Leverage
• Loss Leader
• Market Fit
• Blitz Strategy
• Buck's Law
• Opportunity Cost
• Outsourced Development
• Product Line
• Product Velocity
• Productize
• Quick Win
• Stealth Launch