Disruption
Noun · Startup & VC
Definitions
A change in how a market works that undermines incumbents by introducing a new model, cost structure, user experience, or distribution pattern. The word is often overused in startup language but still has real strategic meaning.
In plain English: A major market change that weakens older ways of doing things.
Example: "The founders pitched automation as disruption, but the real win was better workflow fit."
Related Terms
- Competitive Analysis
- Competitive Landscape
- Core Competency
- Digital Transformation
- Down Market
- Ecosystem
- Global Market
- Greenfield Market
- Market Expansion
- Market Fit
- Market Opportunity
- Market Size
- Opportunity Cost
- Price Point
- Product Strategy
- Productize
- Proving Ground
- R&D
- Repositioning
- Small Business
- Stealth Launch
- Target Market
- Three Horizons
- Vertical
- Vertical Market
- White Space
- Zone Pricing