Stacking

Definitions

1. Layering multiple incentives, products, channels, or revenue streams on top of one another to increase leverage or value capture. In startup conversation it often appears in pricing, growth mechanics, and partnership economics.

   In plain English: Layering multiple things together to increase value or results.

   Example: "The marketplace improved margin by stacking software fees on top of transaction revenue."

Related Terms

• Freemium
• Metered Billing
• Annual Plan
• Outcome-Based Pricing
• Pricing Model
• Seat-Based Pricing
• Subscription Model
• Under-Monetized