Consumers Glossary

Browse 5 consumers terms defined in plain English, from the cultural dictionary of computing.

5 Consumers Terms

B2C
Business-to-consumer, meaning a company sells directly to individual end users rather than other companies. B2C businesses often emphasize brand, distribution,...
Crowdfunding
Raising money from a large number of individuals, usually through online platforms, often in exchange for early access, rewards, or participation. It is common...
Direct-to-Consumer
A business model where a company sells directly to end consumers rather than through retailers, distributors, or intermediaries. DTC brands often control...
DTC
Short for direct-to-consumer, describing companies that sell straight to end customers rather than through traditional retail intermediaries. The term is...
Subscription Fatigue
The exhaustion or resistance users feel when too many products require ongoing subscriptions, making them less willing to add another recurring charge....

Related Topics