Cloud Washing

Noun · Slang & Abbreviations

Definitions

  1. Marketing or messaging that repaints an ordinary product as 'cloud' to sound more modern without meaningful technical change. In tech slang, cloud washing criticizes branding inflation more than actual architecture.

    In plain English: Using cloud language mainly as marketing polish rather than to describe real technical differences.

    Example: "The vendor was clearly cloud washing a hosted VM product that still required customers to manage nearly every operational detail themselves."

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