Value Engineering

Noun · Startup & VC

Definitions

  1. The discipline of helping buyers quantify the economic value of a product so a purchase can be justified internally, especially in enterprise deals. Value engineering often connects product outcomes to ROI, cost savings, or risk reduction.

    In plain English: The work of proving a product's economic value in a clear measurable way.

    Example: "The deal advanced only after value engineering translated product claims into a CFO-ready business case."

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