Value Engineering
Noun · Startup & VC
Definitions
The discipline of helping buyers quantify the economic value of a product so a purchase can be justified internally, especially in enterprise deals. Value engineering often connects product outcomes to ROI, cost savings, or risk reduction.
In plain English: The work of proving a product's economic value in a clear measurable way.
Example: "The deal advanced only after value engineering translated product claims into a CFO-ready business case."