User Flow

Definitions

1. A visual diagram or sequence that maps out the complete path a user takes through a product to accomplish a specific task — from entry point through each screen, decision point, and action to the final outcome.

   In plain English: A step-by-step map of how someone moves through an app to do something — like signing up, buying an item, or resetting a password. It shows every screen they see and every choice they make along the way.

   Example: "The checkout user flow has seven steps and two branches — if we merge the shipping and payment screens, we can cut abandonment by 15%."

Related Terms

• Persona
• Card Sorting
• Usability Testing
• Layout Shift
• Progressive Enhancement
• User Interface
• Paper Prototype