Swag
Noun · Hacker Culture
Definitions
Promotional merchandise such as stickers, shirts, hoodies, socks, and notebooks distributed by companies or projects at events and online. In tech culture, swag is both branding and a social signal of belonging to particular communities or ecosystems.
In plain English: Free branded items like shirts and stickers given out by companies or communities.
Example: "The best part of the conference badge line was the table full of weird open source swag."