Long-Tail Strategy
Noun · Startup & VC
Definitions
A strategy built around serving many smaller niche customers or items whose aggregate value becomes large, rather than relying only on a few blockbuster hits. Internet distribution often makes long-tail strategies more practical than they were historically.
In plain English: A strategy focused on many smaller opportunities whose combined value becomes meaningful.
Example: "Their long-tail strategy worked because self-serve onboarding made small accounts economically viable."