B2B2C

Abbreviation · Startup & VC

Definitions

  1. Business-to-business-to-consumer, meaning a company reaches end consumers through another business intermediary such as an employer, retailer, or platform. It combines enterprise relationships with consumer-facing product usage.

    In plain English: Selling through another business in order to reach end consumers.

    Example: "The healthcare app is B2B2C because insurers buy it but members actually use it."

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