Eye Tracking

Definitions

1. A method of measuring where people's eyes move and focus while they look at screens, interfaces, or physical environments. In design culture eye tracking is used to understand attention, scanning behavior, and what users actually notice versus what teams assume they notice.

   In plain English: A technique for measuring where people look.

   Example: "The eye tracking study showed that users never even saw the warning banner the team had considered impossible to miss."

Related Terms

• Prototype
• Testability
• Accessible Design
• Beta Tester
• Brutalist Design
• Dark Mode Culture
• Data Visualization
• Design Culture
• Field Test