Deep Link

Definitions

1. A URL that opens a specific screen within a mobile app rather than the app's home screen. Universal Links (iOS) and App Links (Android) handle the URL at the OS level, opening the app if installed or falling back to the website. Essential for email campaigns, push notifications, social sharing, and attribution tracking.

   In plain English: A URL that opens a specific page inside a mobile app, not just the app's home screen.

   Example: "The marketing email links to myapp.com/product/123 -- if the app is installed, it deep links to the product detail screen; if not, it opens the mobile web page."

Related Terms

• Information Architecture
• A/B Testing
• Accessibility
• Android
• Deep Linking
• Flutter
• Push Notification
• Breadcrumb