Virality Glossary

Browse 4 virality terms defined in plain English, from the cultural dictionary of computing.

4 Virality Terms

Viral Coefficient
A metric estimating how many additional users each existing user brings in on average through invitations or sharing. When the viral coefficient is above one,...
Viral Growth
Growth driven significantly by users bringing in other users through sharing, invitations, or social visibility. Viral growth is powerful because acquisition...
Viral Loop
A product mechanism where user activity naturally exposes or invites additional users, who then repeat the same behavior. Strong viral loops depend on the...
Viral Marketing
Marketing designed to spread rapidly from person to person through sharing, social dynamics, or cultural resonance. Unlike pure product virality, viral...

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