Think Big
Phrase · Startup & VC
Definitions
A cultural prompt to pursue large opportunities and avoid artificially limiting the ambition of the company or product. It can inspire boldness, but it can also become empty slogan if it replaces evidence-based strategy.
In plain English: Aim for a much larger opportunity instead of a narrow or timid plan.
Example: "The founder kept saying think big, but the team still needed a believable wedge into the market."