Rickroll
Noun · Verb · Slang & Abbreviations · Origin: 2007
Definitions
A bait-and-switch prank in which a disguised link redirects to Rick Astley's 1987 music video 'Never Gonna Give You Up.' One of the internet's most enduring memes, it has survived longer than most startups.
In plain English: An internet prank where someone shares a disguised link that takes you to the Rick Astley music video — a tradition since 2007 that refuses to die.