Meme Engineering
Noun · Hacker Culture
Definitions
The deliberate use of memes, in-jokes, and internet-native humor to shape team culture, explain ideas, or build affinity around a product or community. It can be effective for internal bonding or audience reach, but it also risks becoming shallow signaling.
In plain English: Using memes and internet humor deliberately to influence culture or communication.
Example: "Their developer marketing is basically meme engineering with excellent timing."