Market Position

Noun · Startup & VC

Definitions

  1. How a company or product is perceived relative to alternatives in terms of quality, price, segment focus, and differentiation. Strong market position helps customers understand why this choice is distinct and credible.

    In plain English: How a company is positioned relative to competitors in the market.

    Example: "The startup's market position improved once it stopped trying to compete on every dimension at once."

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