Jobs-to-Be-Done
Noun · Hacker Culture
Definitions
A product and marketing framework that focuses on the underlying job a user is trying to accomplish rather than on demographics or feature checklists. Teams use it to understand why people 'hire' a product in a given context.
In plain English: A way of understanding products by focusing on what users are actually trying to get done.
Example: "The jobs-to-be-done interview made it obvious customers wanted reassurance, not more dashboard filters."