Heisenfeature
Noun · Hacker Culture
Definitions
A bug that the product manager insists is actually a feature. Cousin of the heisenbug. 'That's not a bug, it's a heisenfeature.'
In plain English: A bug that someone (usually a product manager) insists is actually a feature. A playful term for when unintended behavior gets rebranded rather than fixed.
The heisenfeature often emerges from miscommunication: a developer implements something unintentionally, a user discovers and relies on it, and product management retroactively declares it a feature. Now you can't fix the bug without breaking the 'feature.'
Example: 'Users discovered they could bypass the paywall by opening articles in incognito mode. Product said it was a 'growth feature for discovery.' Engineers said it was a bug. It stayed.'
Source: product vs. engineering