Flat Design
/flæt dɪˈzaɪn/ · Noun · Development · Origin: 2012
Definitions
Flat Design is a minimalist user interface design style characterized by clean, open space, crisp edges, bright colors, and two-dimensional illustrations without gradients, shadows, textures, or other visual effects that create an illusion of depth. Flat design emerged in the early 2010s as a reaction to skeuomorphism (the practice of making interface elements resemble their real-world counterparts with realistic textures and 3D effects). Microsoft's Metro design language (Windows 8) and Apple's iOS 7 redesign were pivotal moments in flat design's mainstream adoption. The style emphasizes typography, color, and clean iconography to create visual hierarchy. Flat design's advantages include faster rendering, easier responsive scaling, cleaner code, and a modern aesthetic. Critics argue that pure flat design can harm usability by removing visual affordances that indicate clickable elements. This led to Flat Design 2.0 (or semi-flat design), which reintroduces subtle shadows and layering (as in Material Design) while maintaining the overall minimalist philosophy.
In plain English: A clean, simple look for apps and websites that avoids fake 3D effects. Everything is flat, colorful, and simple. It's the opposite of making things look like real objects.
Example: "We went full flat design and users stopped recognizing buttons — had to add subtle shadows back for affordance. Welcome to semi-flat."