Digital First
Adjective · Hacker Culture
Definitions
Describing an approach that prioritizes digital channels, tools, or products as the primary mode of delivery or interaction. In culture, 'digital first' can signal modern strategy, but it can also become shallow branding if it ignores real user context.
In plain English: Prioritizing digital channels or products first.
Example: "Their digital first strategy worked for support because customers already preferred chat and self-service, not because the phrase sounded contemporary in investor decks."